The Korea Friction Brief
Think you understand why Korea feels impossible to crack? You don’t...yet. I’m Laura Valls, creator of the Expansion Friction Map™, and after 16 years fixing Western companies’ expansion failures here, I can tell you: it’s never the market, it’s the misalignment. The Korea Friction Brief is your weekly 5-minute debrief on what’s really blocking growth—trust gaps, silent rejections, partner fog—and how to fix them fast. Real cases. Tactical moves. No fluff, no theory. If you’re serious about turning friction into traction in Korea, subscribe now.